Thursday, October 10, 2013

Business, Environment and Global Warming on Ngrams

Have just found an amazing feature of Google called Google Ngrams Viewer and got too excited with the result for the words "business", "environment", and "global warming"


This tool analyzes words found or contained in Google Books in statistics according to certain time range. In the result above, blue line represents environment, red for business, and orange for global warming.

The first book regarding environmental pollution was published in 1962, called Silent Spring. It triggered the environmental movement sooo badly (if you go to this link you can see that from 1962 to 1972 (in 10 years) the words threefolds from 0.000054% to 0.000152% and keep elevating. In 1972 the first worldwide conference on human and environment was held in Stockholm, resulting the monumental Stockholm Declaration. The peak was in 1974, so it's make sense that the hottest discourse on environment occur in 2 years after the very first conference on the matter. But the trend decreased since 1990, which is a bit strange, since another landmark conference was held in 1992, known as Earth Summit and resulted in one of the landmark declaration all over the world, Rio Declaration.

It is also align with the history, the trend of using "global warming" started in 1985, while a joint UNEP/WMO/ICSU Conference on the "Assessment of the Role of Carbon Dioxide and Other Greenhouse Gases in Climate Variations and Associated Impacts" concluded that greenhouse gases "are expected" to cause significant warming in the next century and that some warming is inevitable (thanks to Wikipedia to let me know this), followed by extensive meetings until the world agreed to established IPCC in 1988. Then, it increased steadily until now. However, it's unique that since 1990 the trend of "environment" word in literature decreased, yet the word "global warming" increases rapidly.

I'm not really understand with landmark books on business, but seeing the context between 1900 - 1915, there could be possibility that the business management innovation, which was started around 1900 while management was firstly approached with scientific basis. Between 1834 until 1840 there was a sharp gradient in elevation of this word, but it was stable until the next sharpest gradient in 1900 - 1920. There must be a landmark writing as a trigger, since the literature at those years are rich and remarkable (I consulted Wikipedia again and found names such as Henry R. Towne (1890s), Frederick W. Taylor (1911), J. Duncan (1911), Frank and Lilian Gilberth (1917) and so on). Anyone interested in tell me which book served as business & management's Silent Spring? And well, anyway, in 1920, Harvard introduced its first MBA program. Since then, although with ups and downs, the statistics were rather steady and even decreasing since 1990. From 2000, the word "business" has been officially left behind "global warming" - showing alteration of concern from the academic world, or even casual writers (and readers). See this link for complete statistic for the three words since 1776 until 2008.

Interesting, huh?

3 comments:

Reihan Putri said...

Mbak ajarin aku hukum lingkungan dong...

Qutuqupretty said...

sinii, magang di ICEL ajaa :D menyenangkan sekali lohh!

Qutuqupretty said...

sinii, magang di ICEL ajaa :D menyenangkan sekali lohh!